Brandraising: How Nonprofits Raise Visibility and Money Through Smart Communications

Brandraising outlines a mission-driven approach to communications and marketing, specifically designed to boost fundraising efforts.

Emphasizing the importance of building upon the core of a clear mission and relevant strategic plan, this book guides nonprofits through the process of creating a recognizable and meaningful brand, and a comprehensive, multi-level communications plan. Readers will learn how to coordinate every aspect of their branding and communications efforts, from beginning to end, including: 1. organizational profile (vision, mission, values, objectives, position, personality) 2. identity presentation (visual platform, messaging platform) 3. experiential outreach (online, print, personal, broadcast, mobile) 4. moving beyond brandraising (measuring communications impact on programs and impacts, sustaining successful communications and fundraising)

Book Details

• Author: Sarah Durham
• Publisher: Jossey-Bass
• eBook ISBN: 9780470542217, 0470542217
• Print ISBN: 9780470527535, 0470527536