Basic Marketing Research with Excel, 3rd Edition

A concise presentation of marketing research fundamentals.

Basic Marketing Research uses an Excel add-in software for data analysis, an integrated case, and experiential learning exercises to present a concise introduction to market research fundamentals. This text also provides readers with resources they can use in their careers. - The ISBN above is just for the standalone book, "if you want the book/IBM" SPSS? 18.0 Integrated Student Version you shoud order the ISBN listed below. 0132490633 / 9780132490634 Basic Marketing Research with Excel & IBM? SPSS? 18.0 Integrated Student Version Package Package consists of 0132151715 / 9780132151719 IBM? SPSS? 18.0 Integrated Student Version 0135078229 / 9780135078228 Basic Marketing Research with Excel.

Book Details

• Authors: Alvin C. Burns, Ronald F. Bush
• Publisher: Pearson
• Edition: 3rd Edition
• eBook ISBN: 9780133468977, 0133468976
• Print ISBN: 9780135078228, 0135078229
• Other ISBNs: 9780132598965, 9780132998284, 9780135078273