Basic Marketing Research, 4th Edition
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SKU:GC-1418030697
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Basic Marketing Research, 4th Edition
$38.50
This is the of the printed book and may not include any media, website access codes, or print supplements that may come packaged with the bound book. Focusing on the interaction between marketing research decisions and marketing management decisions, Malhotra offers a highly contemporary review that enables readers to increase their SPSS and Excel skills.
Book Details
- Author: Naresh K. Malhotra
- Publisher: Pearson
- Edition: 4th Edition
- eBook ISBN: 9780133469547, 0133469549
- Print ISBN: 9780132544481, 0132544482
- Other ISBNs: 9781292020488, 9780132570183, 9780132998260, 9780132544498
Product Details
TypeBusiness & Economics
SKUGC-1418030697
Tagsebooks, textbooks, business & economics, Books > Business & Economics, latest edition, Business & Economics
