Applied Communication Research Methods: Getting Started as a Researcher, 2nd Edition
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Applied Communication Research Methods: Getting Started as a Researcher, 2nd Edition
$21.50
A hands-on guide for applying research methods to common problems, issues, projects, and questions that communication practitioners deal with on a regular basis, this text demonstrates the relevance of research in professional roles and communication and media careers.
It continues to foster student engagement with research through its numerous features and practical activities, including: Research in Depth'examples of methods as applied in scholarly research Reflect'& React'problems and issues that promote reflection and discussion Voices from Industry'Q&As with professionals working in communication industries End-of-Unit Activities'exercises that reinforce concepts and content The text is ideally suited to both undergraduate and graduate courses in mass communication research methods.
The second edition features updated material that covers major communication research methods including surveys, experiments, focus groups, and observation research while also providing key background information on ethics, validity, reliability, concept explication, statistical analysis, and other current topics.
Additional ISBNs for this include 9780429296444, 9780367178727.
Book Details
- Authors: Michael Boyle, Mike Schmierbach
- Publisher: Routledge
- Edition: 2nd Edition
- eBook ISBN: 9781000762884, 1000762882
- Print ISBN: 9780367178710, 0367178710
