Advertising Campaign Strategy: A Guide to Marketing Communication Plans 5th Edition

Advertising Campaign Strategy: A Guide to Marketing Communication Plans 5th Edition

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SKU:GC-9609865480
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Advertising Campaign Strategy: A Guide to Marketing Communication Plans 5th Edition

Advertising Campaign Strategy: A Guide to Marketing Communication Plans 5th Edition

$31.50

How do you orchestrate the next great advertising campaign? Find out with ADVERTISING CAMPAIGN STRATEGY: A GUIDE TO MARKETING COMMUNICATION PLANS. Inside you'll see step-by-step how to take a great idea through the complete advertising process. And because it's focused on campaigns, ADVERTISING CAMPAIGN STRATEGY: A GUIDE TO MARKETING COMMUNICATION PLANS is loaded with the tips you'll need to succeed in the class now and get your project chosen in the future.

Book Details

  • Authors: Donald Parente, Kirsten Strausbaugh-Hutchinson
  • Publisher: Cengage Learning
  • Edition: 5th Edition
  • eBook ISBN: 9781305445123, 1305445120
  • Print ISBN: 9781133434801, 1133434800
  • Other ISBNs: 9781305481282, 9781285403175, 9781337000062

Product Details

TypeBusiness & Economics
SKUGC-9609865480
Tagsebooks, textbooks, business & economics, Books > Business & Economics, latest edition, Business & Economics

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