Advertising and Promotion An Integrated Marketing Communications Perspective 12th Edition By George Belch

Advertising and Promotion An Integrated Marketing Communications Perspective 12th Edition By George Belch\nBy: George E Belch\nPublisher: McGraw-Hill Higher Education\nPrint ISBN: 9781260259315, 1260259315\nother ISBN: 9781260796452, 1260796450\nEdition: 12th\nCopyright year: 2021\nToday, we are experiencing the most dynamic and revolutionary changes of any era in the history of marketing communications! As such, this comprehensive, latest edition reflects these changes and their implications for the marketer.\nNearly everyone is influenced to some degree by advertising\nand other forms of promotion. Organizations in both\nthe private and public sectors have learned that the ability\nto communicate effectively and efficiently with their\ntarget audiences is critical to their success. Advertising\nand other types of promotional messages are used to sell\nproducts and services as well as to promote causes, market\npolitical candidates, and deal with societal problems\nsuch as alcohol and drug abuse. Consumers are finding\nit increasingly difficult to avoid the efforts of marketers,\nwho are constantly searching for new ways to communicate\nwith them.\nAdditional ISBNs\n9781260259315|9781264075065|9781260973617, 1260259315|1264075065|1260973611, 9781260259315|9781264075065, 1260259315|1264075065