Advertising and Integrated Brand Promotion 8th Edition
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Advertising and Integrated Brand Promotion 8th Edition
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Place yourself in the midst of today's fast-paced exhilarating world of advertising with ADVERTISING AND INTEGRATED BRAND PROMOTION, 8E. This cutting-edge approach provides intriguing insights into advertising in today's world. You see how strong advertising is the result of hard work and careful planning. A leader for its emphasis on integrated brand promotion, this edition combines a solid understanding of advertising strategy and important theory with hands-on practice. Advertising strategy comes to life with dynamic visuals and examples from today's most contemporary ads. Coverage of the latest practices and industry developments highlights social media, design thinking, and globalization.
Book Details
- Author: Thomas O'Guinn
- Publisher: Cengage Learning
- Edition: 8th Edition
- eBook ISBN: 9798214337159
- Print ISBN: 9781337110211, 1337110213
- Other ISBNs: 9781337514231, 9780357690024, 9781337678735, 9781337468114
