Advances in Digital Marketing and eCommerce: Second International Conference, 2021
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SKU:GC-9450374837
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Advances in Digital Marketing and eCommerce: Second International Conference, 2021
$165.00
This book highlights the latest research articles presented at the second Digital Marketing & e Commerce Conference in June 2021.
Papers include a diverse set of digital marketing and e Commerce-related topics such as user psychology and behavior in social commerce, influencer marketing in social commerce, social media monetization strategies, social commerce characteristics and their impact on user behavior, branding on social media, social media-based business models, user privacy and security protection on social media, social video marketing and commerce, among other topics.
Book Details
- Author: Author
- Publisher: Springer
- eBook ISBN: 9783030765200, 3030765202
- Print ISBN: 9783030765194, 3030765199
Product Details
TypeBusiness & Economics
SKUGC-9450374837
Tagsebooks, textbooks, business & economics, Books > Business & Economics, Business & Economics
