Ad Critique: How to Deconstruct Ads in Order to Build Better Advertising
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SKU:978-1412980531
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Ad Critique: How to Deconstruct Ads in Order to Build Better Advertising
$17.24
Ad Critique teaches advertising, marketing, and management students--both the "suits" and the "creatives"--how to effectively judge and critique creativity in advertising . This textbook is an instruction manual; a facilitator of dialogue; a companion piece to classroom content. Its lessons result in actual skills that enable students to look at the creative product and embolden them to say something constructive and worthwhile.
Book details Page Numbers Source ISBN
Book Details
- Publisher: SAGE Publications, Inc
- Publication Date: May 8, 2015
- Language: English
Product Details
TypeBusiness & Economics
SKU978-1412980531
Tagsebooks, textbooks, business & economics, Books > Business & Economics, Business & Economics
